Client: Mansarda Mea
Industry: Materiale de construcții
Year: 2018
Website: mansarda-mea.ro
Services: Social Media, Campaigns, Website maintenance, Web development
Mansarda-Mea (“My Loft”) is a project developed on the initiative of our client Knauf Insulation Romania and brings together 4 renowned brands: VELUX, Bramac, Knauf Insulation Romania and Knauf Gips Romania in a platform dedicated to transforming the attic into a living space.
The initiative aims to help people who want to furnish their attic with practical ideas, inspiration, expert advice and useful tips on everything that a modern loft means and entails.
We were involved from the beginning and carefully coordinated every stage of the project, from the communication between the four partners involved, the content creation and the photo processing, to the design and development of the website.
The graphics and colours chosen for the logo and design elements were designed to be representative for all 4 brands. We looked for common points that would benefit each partner.
My Loft Platform is a practical guide that includes 4 main chapters for transforming an attic into a living space: attic insulation, attic windows, attic finishes and roof systems. Complementing the 4 sections are pages of practical tips and an inspiration area.
Online Hub‘s web development specialists have designed the sitemap so that users can quickly identify areas of interest and intuitively reach the information they want.
The work of our team was not limited to website development. We crafted the content concept, along with the strategy to increase awareness of the project and traffic to the new website. To this end, we designed social media campaigns, creating and maintaining Facebook and Instagram pages dedicated to My Loft project.
As part of our campaign to get the community started and grow, we put together an impact video that was distributed by both the project partners and on the new Mansarda-Mea page and managed to garner over 20,000 fans in the first three months of its launch.
In addition, we populated the Facebook account with posts relevant to the project’s target audience. On Instagram we post daily inspirational photos for the loft design.
Partnership is one of the Knauf Group's values that we pride ourselves on and always keep in mind when starting new projects. It is what binds us, Knauf employees, together and what is the basis for cooperation and the collaboration with new suppliers. Such a partnership was the basis of My Attic, a project managed and coordinated with great skills and expertise for over 5 years by the Online Hub team. Together we have grown, increasing both the number of users in the communities we serve and the number of communication channels used.
My Attic has become a reference project in the online environment and beyond, and the dedication and commitment of the Online Hub team has contributed greatly to this success. Thank you!
Let's have much success together in the future!
(Dana Georgescu, marketing manager Knauf Gips)
