Start-ups are the customers we feel closest to, because we know how hard it is to make it in such a competitive business environment
Business success is the result of a well thought-out strategy. Developing a strategy is the first step in getting the most effective results from online promotion.
A digital marketing strategy defines the transformations needed to achieve marketing goals: increasing brand awareness, growing the potential customer base, increasing sales, expanding offerings to new audience segments, improving online presence, increasing market share.
Clients usually approach us wanting a particular service but, after careful consideration, we discover that they either have no promotion strategy or their current strategy is not fit for purpose. Business consulting provides a new perspective on the most effective ways to achieve our clients’ goals.
We identify where our client is by analysing the current situation by auditing/screening the online presence, measuring website traffic, evaluating the conversion funnel, campaign performance and invested budgets.
We find out where our customer wants to go through online promotion: what their short and medium term goals are, what their current problems and needs are.
We propose the best and most cost-effective way to achieve the agreed objectives. We recommend tactics that generate visible results in real time.
We identify where our client is by analysing the current situation by auditing/screening the online presence, measuring website traffic, evaluating the conversion funnel, campaign performance and invested budgets.
We find out where our customer wants to go through online promotion: what their short and medium term goals are, what their current problems and needs are.
We propose the best and most cost-effective way to achieve the agreed objectives. We recommend tactics that generate visible results in real time.
Since 2016, Online Hub has been implementing consultancy projects supported by the EBRD under the SME co-funding programme and is one of the agencies certified as an EBRD consultant.
The EBRD (European Bank for Reconstruction and Development) covers part of the net cost of a consultancy project thanks to the support provided by the European Union and the EBRD’s Small Business Impact Fund (Italy, Japan, Korea, Luxembourg, Norway, Sweden, Switzerland, TaiwanBusiness – EBRD Technical Cooperation Fund and the USA).
Digital marketing consultancy services cover the essential areas:
The strategy project is a long-term one that produces results over time.
The process consists of two stages, the consultancy stage and the execution stage.
The first step of the consultancy phase involves meeting our client. We analyse and understand your business, draw up a profile of your ideal client, find out what problems you face and what your needs are. We collect the necessary data and analyse it, producing an audit report.
We come up with recommendations and suggestions for improvement, tactics and activity planning, appropriately sized to your resources, ensuring that we strike a balance between the trends, tactics and opportunities that digital marketing tools and channels provide and setting and achieving realistic goals.
We draw up a Media Plan, which contains a promotion budget and channel distribution.
The execution phase requires planning and attention to detail. We also stay with you during the implementation stage of the agreed strategy, measure the results, evaluate (monthly or quarterly) the performance of the chosen strategy and, based on this, recommend and you decide whether to continue implementing the initial strategy or to rethink and test other improvement methods or solutions.
The first step of the consultancy phase involves meeting our client. We analyse and understand your business, draw up a profile of your ideal client, find out what problems you face and what your needs are. We collect the necessary data and analyse it, producing an audit report.
We come up with recommendations and suggestions for improvement, tactics and activity planning, appropriately sized to your resources, ensuring that we strike a balance between the trends, tactics and opportunities that digital marketing tools and channels provide and setting and achieving realistic goals.
We draw up a Media Plan, which contains a promotion budget and channel distribution.
The execution phase requires planning and attention to detail. We also stay with you during the implementation stage of the agreed strategy, measure the results, evaluate (monthly or quarterly) the performance of the chosen strategy and, based on this, recommend and you decide whether to continue implementing the initial strategy or to rethink and test other improvement methods or solutions.
Because we know how important time is to you and your business, we help you achieve your goals with minimal expense.
You will, with our help:
Together we’ll outline clear strategic goals, whether it’s growing your customer base or building loyalty or alliances with partners, and find out if you have the resources to achieve them.
The strategy helps you pinpoint demographics, study their behaviour, understand their preferences (what information they look for, what type of content they consume) and recommends ways to target messages and promote products to your target audience.
The strategy helps you identify what makes you different from your competitors and unique in how you will engage your target audience and what you can do to encourage customers to interact with your brand, increasing conversions.
Digital marketing is measurable, operating with tools that monitor results in real time (return on investment), which is why entrepreneurs find it efficient and useful to invest a large part of their marketing budget in online promotion.
By outsourcing to a full-service agency you can achieve your goals if you don’t have sufficient resources or your in-house team doesn’t have the necessary skills, on a moderate budget.
The integrated approach to digital marketing works best and generates the best ROI by dynamically allocating the right budgets to the relevant areas of marketing, be it social media channels or online campaigns that align with your goals.
Without a strategy you can lose time and important opportunities to get better results or improve your targeting.
Our agency offers you a free consultation session to understand your business needs and priorities.
