We help you implement the PPC marketing strategy best suited to grow your business
Through PPC campaigns, ads are strategically placed on a variety of online marketing platforms to promote products and services to target audiences. With PPC, you pay every time a user clicks on PPC ads – hence the name pay-per-click (PPC).
Our agency offers a suite of PPC services designed to help you achieve your goals of promoting product and service offerings or increasing brand awareness. We’ll work with you to create a customized advertising strategy that aligns with your needs and goals. We understand what it takes to succeed in marketing and are committed to helping you achieve your growth goals.
There are different types of PPC marketing campaigns that can help you build your online presence and promote your services to the right audience. Our agency will work closely with your team to determine the PPC campaigns best suited to complement your sales pipeline.
With Google Ads campaigns, formerly known as Google AdWords, we reach your customers at every stage of the buyer’s journey.
With advanced targeting and bidding options, Google ad management makes it easy to show ads to the right customers at the right time.
We put your products in front of customers who are ready to buy exactly what you offer.
With Google Shopping Ads you can showcase your products, along with related search terms, and make sure the right customers see them when they shop for your products online.
We create a powerful YouTube ad strategy to reach more potential customers and increase your brand awareness.
In-stream advertising on YouTube provides an engaging and visually appealing platform to get your message across.
Through Facebook / Instagram Ads campaigns we capture the attention and interest of potential customers on the world’s most important social media channel.
With the right Facebook ad targeting options, we reach the right audience for your business, generating qualified leads and conversions.
For businesses that support themselves through Business-to-Business transactions we access the number 1 B2B social platform to reach and engage their target audience.
By managing LinkedIn Ads, our agency runs targeted campaigns that deliver engaging content directly to professionals in your industry.
Our agency will work with your team to identify the most suitable PPC campaigns.
The success of online campaigns also depends on the quality of the promotional materials and the user experience on the destination site. Thus, our approach includes comprehensive services in the preparation of online campaigns, which we offer through our own team of designers and programmers.
Design of banners and visuals used in campaigns, in line with brand image and best practice requirements.
Create, improve the user experience and implement design on campaign landing pages so they convert.
Video content has the highest interaction rate. This is how we create original, engaging, topical, concise and formatted video content.
The ad texts are created by our copywriters without the intervention of ChatGPT artificial intelligence programs. We also write and improve the text content of the landing page so that it is more compelling to potential customers.
If needed, we can intervene on the landing pages of the campaigns for changes, optimizations, content additions with the help of our programmers.
It is required for tracking results through Google Analytics, Google Tag Manager, setting up and testing conversion flow on the site.
Understanding
Before we can begin work on your account, we will schedule a detailed consultation meeting to understand your current status and promotional goals. This helps us build the foundation for an effective strategy that aligns with your unique needs and goals.
Analysis
Once our firm has a solid understanding of your goals, we will thoroughly research your market, competition, online presence to identify opportunities for promotion, optimisation and improvement. We will conduct a full audit of your account, if you already have one, to identify areas where changes are needed. This means we evaluate your current strategies and tactics to identify any issues and make recommendations for improvement and optimisation.
Strategy
Armed with the insights from our analysis, our team will develop a comprehensive PPC strategy designed to get results. We’ll work to generate immediate growth, but also set the stage for medium and long-term success, laying the foundation for ongoing profitability.
Execution
Our team will implement your agreed pay-per-click strategy by setting up your Google Ads account, creating and structuring campaigns, identifying keywords and the most appropriate audiences and targeting methods, ensuring we deliver timely and effective results. We’ll continually adjust and optimise campaigns as needed so you can stay ahead of the competition and reach more customers at every stage of the buyer’s journey.
Reporting and analysis
Periodically, we will provide you with detailed reports and analysis of your marketing campaigns so you can see how your efforts are paying off. Our ad management team will work with you to identify areas of success and areas for improvement so you can make the best data-driven decisions for further development.
Optimisation and improvement
Campaigns are continually monitored and optimised to become as effective as possible in getting the best cost per click or conversion. The marketing landscape is always changing and it’s essential that your strategy keeps pace. Our agency is committed to managing continuous optimisation to consistently deliver results and keep you ahead of the competition.
Understanding
Before we can begin work on your account, we will schedule a detailed consultation meeting to understand your current status and promotional goals. This helps us build the foundation for an effective strategy that aligns with your unique needs and goals.
Analysis
Once our firm has a solid understanding of your goals, we will thoroughly research your market, competition, online presence to identify opportunities for promotion, optimisation and improvement. We will conduct a full audit of your account, if you already have one, to identify areas where changes are needed. This means we evaluate your current strategies and tactics to identify any issues and make recommendations for improvement and optimisation.
Strategy
Armed with the insights from our analysis, our team will develop a comprehensive PPC strategy designed to get results. We’ll work to generate immediate growth, but also set the stage for medium and long-term success, laying the foundation for ongoing profitability.
Execution
Our team will implement your agreed pay-per-click strategy by setting up your Google Ads account, creating and structuring campaigns, identifying keywords and the most appropriate audiences and targeting methods, ensuring we deliver timely and effective results. We’ll continually adjust and optimise campaigns as needed so you can stay ahead of the competition and reach more customers at every stage of the buyer’s journey.
Reporting and analysis
Periodically, we will provide you with detailed reports and analysis of your marketing campaigns so you can see how your efforts are paying off. Our ad management team will work with you to identify areas of success and areas for improvement so you can make the best data-driven decisions for further development.
Optimisation and improvement
Campaigns are continually monitored and optimised to become as effective as possible in getting the best cost per click or conversion. The marketing landscape is always changing and it’s essential that your strategy keeps pace. Our agency is committed to managing continuous optimisation to consistently deliver results and keep you ahead of the competition.
Improve marketing ROI and maximize growth potential with our PPC advertising agency
