Client: Design Thinking Society (DTS)
Year: 2022
Website: designthinkingsociety.com
Services: Web design, Web Development, Copywriting, SEO
Design Thinking Society are a team of consultants, facilitators who help companies better understand their customers’ needs and develop products and services tailored to them. To this end, they use specific design thinking methodologies in their projects and consulting processes.
The aim of the project was to raise awareness and educate the local business community on the benefits of the working methodology, to whet the appetite of potential clients for teamwork and collaborative creativity.
We helped the client company to define a content strategy that highlighted their services and areas of expertise in consulting and facilitation.
We focused on custom design that aligned with minimalist UX trends and best captured the brand profile.
The brand manual guided us in our choice of fonts, colours, but also gave us the flexibility to add new graphic elements.
We approached shapes that expressed the idea of fluidity in the ideation process, transformation and acceleration towards solutions applicable in any industry.
A landing page has been created for the Design Thinking Starter product, an intensive interactive workshop in which clients get actively involved in a concrete project, which they go through from defining the problem to finding the solution (prototype) and testing it.
This page has been promoted in Google Ads and LinkedIn Ads campaigns to generate qualified leads, both in Romania and in EU countries.
The ‘Resources’ section groups together literature, documentaries and podcasts, so that the website also becomes a source of information for users.
The ‘Case Studies’ section presents success stories from the finance-banking area.
The client got a promotion-ready, SEO-optimized marketing tool with a flexible content structure that allows the addition of case studies, industry reports, articles and new testimonials.
