Client: Cofetăria Ina
Year: 2018
Website: cofetaria-ina.ro
Services: Logo design, Web design, Web Development, Copywriting, SEO, social media management
Cofetăria Ina is a family business founded in 1999, offering in-house baked goods: cakes, pastries, standard cakes and custom-made cakes. The varied offer translates into a large number of products.
Although it started out as a local business, the quality of the products and customer recommendations have helped the brand gain notoriety and demand has grown. An opportunity to grow the business has been digitalisation, i.e. creating an online presence to make it more visible to the general public.
The client requested a website redesign, with integration of e-commerce functionality. At the same time, we identified the need for an improved brand image and user experience, with a focus on website interface design.
The client also requested the creation of two complex order forms: a standard one to be used for the products that are permanently found in the bakery store and a special form to configure customised cakes, on demand.
The project was divided into four phases:
1. Development of a new visual identity, which included logo design and a brand manual
2. Proposal of the website design according to the newly created identity
3. Development of the website and the two forms: standard and customised
4. Integration of an online shop with all the products of the bakery
For the creation of a new visual identity we had in mind an elegant design that would highlight the name of the bakery (known for years by the customers) and reflect the two areas of activity (bakery and pastry).
The logo is evocative through the combination of 3 suggestive elements: the irregular outline of a classic chocolate cake, the vanilla flower, the predominant flavour, the colour of the raspberry, the generic natural berry fruit, widely used in the preparation of confectionery products.
Old Logo / New Logo
Other logo variations presented to the client
In developing the website we had in mind an attractive homepage, where the most important information related to the bakery can be found and a mega-menu that includes all product categories, for which we designed specific icons.
We focused on the user experience, so that the user feels part of the bakery universe when visiting the site. The user-friendly interface and easy navigation improved the time customers spent interacting with the site.
For the order form for custom cakes, we developed a technical solution from scratch: we identified and standardised the variable elements of the custom cakes, making a correct combination of them so that the bakery receives a complete and easy to follow order and the user can easily fill in the form.
I worked with the team at Online Hub to design a new logo for Cofetăria Ina and I am extremely happy with the result! The team demonstrated professionalism and creativity. I explained my vision, business goals and the style I wanted for the new logo. The agency presented me with several design concepts, from which I chose the one that best represented the personality of Cofetăria Ina.
The final logo not only looks great, but also manages to capture the essence of Cofetăria Ina: it highlights the name of the confectionery, which has been known to customers for years, and reflects the two areas of activity, confectionery and pastry. The colours and style are extremely attractive, and our customers were as excited about the new logo as we were.
I can say that Online Hub is a great choice for any business looking to refresh their image.
(Daniel Cila, company CEO)
