Client: Speranța Foundation
Year: 2024
Website: https://adapostulsperanta.ro/
Services: Web design and web development, SEO, digital fundraising campaigns.
Speranța Foundation has been on the map of non-profit animal organizations since 2001, with a mission to rescue and rehabilitate stray dogs.
In recent years, Speranța Shelter has launched and runs community education programs, adoption campaigns for rehabilitated dogs, and fundraising campaigns to support the development of the shelter, which is home to over 500 dogs.
The starting point in creating a digital infrastructure to support the Foundation’s projects was the development of a new website with improved design and functionality.
In the redesign process, the visual identity was also refreshed: overall image, color scheme, logo (which was slightly modified), font family.
Our agency was asked to provide a complete solution integrating several complex functionalities:
Creating the website included:
The proposed design emphasizes the Association’s brand identity, realistically mirroring the current situation in the Shelter.
We are constantly taking videos and images that faithfully reproduce every aspect of the daily activity in the 2 medical and physiotherapy clinics, in the training area, the desensitization area, the 4 playgrounds and the over 100 paddocks.
We kept the original design line, which was vectorized, restyled and adapted to the new color scheme.
In addition, our agency created a set of complementary icons and graphic elements derived from the same color scheme and visual concept.
We developed a comprehensive digital marketing strategy, designed and implemented with our client.
A major challenge was to streamline results from fundraising campaigns through frequent donor acquisition and retention strategies. We were able to achieve significant results in attracting physical and remote donations and adoptions.
I can say, without hesitation, that the Online Hub team saved the lives of the dogs at the Speranța Shelter, popping into our lives just when we were desperately looking for help. What is most impressive is that they didn't just provide a service, they got involved with us heart and soul.
Each and every member of the team has made an exemplary contribution to the shelter's cause. We are deeply grateful and consider them our friends.
(Anca Tomescu, Speranța Foundation)
