Client: Club Sportiv Riposta
Year: 2022
Website: sportriposta.ro
Services: Content strategy, Copywriting, Web design, Web development, SEO
Club Sportiv Riposta is the first private fencing club in Romania, founded in 2008 in Bucharest, which currently has about 70 members and the newest training room in the country.
Already with a well-established online community, mostly from social media, but with a website dating back to the mid-2010s, the founders of Riposta Fencing Club approached us with a desire to make their online presence even more visible by creating a new website from scratch that would impress in terms of design and content.
The meetings we had at the club with the two coaches helped us to understand their needs and come up with new ideas for the content of the site. As the club is mainly aimed at children and teenagers, we felt that there was a need to popularise the sport among them by presenting its history, as well as the 3 fencing weapons and the differences between them.
As the ultimate goal of the website was to attract new members, we intended to highlight the achievements of the club: the rich track record accumulated during its short existence and the competitions organized on a regular annual basis with international participation.
A special page has been created, presenting various possibilities to participate, as members or not, in the club’s activities.
We developed a new bilingual (Romanian + English) website, integrating basic Elementor functionalities, with a custom responsive design and the new logo.
Our copywriters wrote the content for the blog, fencing history and news pages, where we constantly add new articles, depending on the competitions the club’s athletes participate in.
From an SEO point of view, we tried to achieve high-ranking on each page, given the frequent searches on this area of interest.
Traffic to the site comes predominantly from mobile devices (73%), the average bounce rate is very good, 58%, excellent on desktop (45%), where we also see a very good average session duration of almost 4 minutes, which means relevant, engaging content for users.
Working with Online Hub has been extremely beneficial, given the professionalism of the team. The partnership has brought an improved image to our website as well as to the Riposta Club. (Sandu Constantin, Founder and Coach of Club Riposta)
