Nusco Citta is an apartment complex built in 2016 by the real estate developer Nusco Imobiliara, which is also the owner of other important office buildings and commercial spaces in Bucharest.
ABOUT THE PROJECT
In order to strengthen its digital communication, the Nusco Citta project needed a simple responsive presentation website, optimised for search engines. It was imperative that its content address the targeted audience: young families looking for a modern home, at an affordable price, with above standard features in a popular urban area.
Working together with Markethink Advertising, the agency that created the visual identity of the project, Online Hub developed and optimised the website. The entire content strategy and the landing pages were well thought for specific searches – 1 bedroom apartments, 2 bedroom apartments, residential complex in Pantelimon Delfinului area.
Along came content processing, the writing of SEO friendly texts and copywriting for ads created to increase conversion rates in promo campaigns.
Other tasks that were successfully undergone to finish the website were Photoshop editing, animations and a virtual tour of the apartment complex.
In order to track the website’s performance and analyse user behaviour we used Google Tag Manager, linked the Google Analytics and AdWords accounts as well as built Google Plus – Google My Business page. Presentation videos were uploaded on Nusco Citta’s YouTube channel. These are other services which we regularly provide and were included in this project.