With over 30 years of experience and a rapid growth, Knauf Insulation is one of the most established brands in the insulation industry.
Their main product categories are: rigips and tank wall boards, tank roof boards, glass and rock mineral wool, aluminum laminated wool.
ABOUT THE PROJECT
We are proud to be working with Knauf Insulation since day one. The company has a dynamic and strategic marketing activity, coordinated at a global level. Such an open minded client gave us the opportunity to develop beautiful projects together – promos, online contests and a well crafted online communication. After designing, we implemented a Social Media calendar that created notable results at country level.
Since the beginning of our collaboration, in 2014, the website has gone through a restructuring of the content where we had an active and strategic contribution. We followed the first step with prioritising sections and pages in the site map and optimising the on-page SEO through a continuous process.
The dedicated implication of both teams, on client and agency side are proved by measured results.
Knauf Insulation is an active brand visible in both social and paid media through awareness campaigns, brand engagement campaigns, and loyalty building initiatives that strengthen their online community.
Promotions and competitions are a frequent means to keep community of fans of the brand and products loyal
The Online Hub team creates the online registration platform of participants in promotions and contests with prizes awarded to companies through the development of complex forms and databases, compliance requirements and competition rules.