Karla is a beauty center located in the middle of Bucharest, in the Foisorul de Foc area. Its main focus is promotion throughout the neighboring area. Salon Karla is a delicate and subtle brand, offering complete hair, skin and body treatments, specially suited to its clientele.
ABOUT THE PROJECT
Each local business needs a professional website.
The image of this beauty center needed to be built around the values of its brand without coordinating a huge investment. So, beyond using stock photos, that everyone can use on their websites, they needed a photo session to showcase the mood of the place, the entire team and the high standards of their services. Thus credibility was ensured.
At the foundations of our digital strategy lay visual content. A professional photo shot got us all the pictures we needed to promote the image of the beauty center and a collection of videos showcased tutorials, presentation of facial treatments, other services and testimonials. Testimonials are very effective in this online context, where people do get influenced by their peers.
How many times have you not asked for a recommendation when it came to visiting a new restaurant, spa or hair dressed?
Their website, salonkarla.ro aims to be a guide of their beauty services, body treatments showcasing the finest details of their process, who are the people performing and what are the tariffs.
With a fresh design and a mobile version, Karla’s website encourages you to buy new subscriptions, make an online schedule, get the happy hours offers and find out about the latest offers on dedicated Landing Pages.
All the offers are also available on their Facebook page, the most important source of traffic. The brand notoriety grows along with its fan base and all the recommendations received through this channel confirm it to be an efficient lead generator.
Do you own a new beauty center?
Through careful targeting we bring clients that match your business. We create a website according to your requests, with a fresh design, adapted to the latest trends. By developing pay-per-click campaigns and social media content we grow your online community. We do all this and more, with one objective in mind: growing your customers base and their loyalty to your brand!