Allmetech is one of our newest clients. Our collaboration started in 2016. Allmetech is a Romanian company specialized in mechanic processing, industrial machines and tools provider, CNC machines and local representative for internationally known brands. It started as a venture of a group of Romanian entrepreneurs who always invested in traditional and digital marketing. The company takes part in yearly international and national conventions and since 2016 it has a definite focus on digital.
ABOUT THE PROJECT
We started working with Allmetech after the company approached us to redesign their visual identity. The company was celebrating its 14th anniversary and needed a new look to showcase their values and brand attributes.
Our graphic designers developed the new visual identity according to all requirements. This had marked the brand’s adoption of a new paradigm
– Industry 4.0 – a paradigm focused on digital and data analysis in each step of the production process, giving way for optimization.
Allmetech’s website was redesigned to be in line with the new visual concept.
A new content strategy was developed. It positions Allmetech as an integrated solutions provider. Every business line is distinguished and presented in its own personalised space. All the blog articles, case studies and videos were categorised in the “Resources” section.
The website was developed in both Romanian and English. The entire content was managed and organised by the Online Hub team. Interaction modules were designed to promote real time dialogue with online users based on their interests: company offers, sales consulting services, installation FAQs, maintenance, post-sales services.
The tone of voice was adapted to the target audience, namely specialists, engineers and technicians specialized in mechanic and industrial processes, CNC machines, tools and measurement instruments.
We’ve updated the brand book which now serves as the basis of any project promoting the Allmetech brand. It ensures all the rules for proper use of the logo and its adaptations to different media.
We’ve also developed a set of marketing collateral destined for print – PR kits, case studies, company’s brochure, business cards, etc.
The proposed digital strategy will encompass organic promo tactics, editorial calendars for social media content, newsletter, paid media through Google AdWords and Facebook Ads and campaigns promoting most recent offers.
In order to achieve this objective we develop Landing Pages that convert through targeted content – promo offers containing relevant info, images, prices, benefits, delivery options, post-sales services and other unique selling propositions.