Client: Knauf Insulation
Year: 2014
Websites:
https://www.knaufinsulation.ro
https://knaufinsulation-tarnaveni.ro/
Services: Website administration, Web development
With more than 40 years of experience and rapid growth, Knauf Insulation is one of the most respected global companies in the insulation industry and one of the largest manufacturers of insulation solutions in the world. Present in Romania since 2008, Knauf Insulation is one of the most important players in the insulation materials market, with a portfolio that includes glass mineral wool, basalt mineral wool and wood fibre boards.
Our collaboration started in 2014, when we took over the execution of all digital marketing campaigns, the management of the company’s local website and the maintenance of the Facebook page.
In over 9 years of partnership we have jointly developed the brand’s digital footprint aiming to steadily increase market share and awareness in Romania.
Over time we have been called upon to respond to the needs of the company to promote both its products and innovations in the field of insulation solutions and at the same time to create an online community to communicate news, development directions, loyalty campaigns and promotions, recruitment opportunities in the Knauf Insulation Romania team.
Created using Drupal 7, the website is constantly updated by the Online Hub team:
Opened in Târnăveni, the new mineral wool factory has its own website developed by our team, which provided integrated web-design, web-development, copywriting, graphic design and SEO services.
The Careers section is worth mentioning, as it is a priority for the launch of the mill’s operations. Recruitment is done with the landing page through promotion in the area.
It was created at our suggestion, identifying the opportunity to take this insulation-related web domain and use it as a Landing Page initially, then developing the structure to help the brand better communicate to its target audience.
With a focus on advanced design and functionality, we decluttered the Knauf Insulation brand identity on izolezi.ro, encompassed all the communication lines of the parent company (Challenge/Create/Care) and designed attractive visuals to achieve a unified look and feel for the campaigns.
Since the launch of the website in 2019, it has hosted more than 20 loyalty campaigns and is equipped with a complex mechanism for entering contests or claiming rewards offered by the company to its most loyal customers.
The development of useful tools for beneficiaries was another project hosted by the website izolezi.ro. Thus, we created the mechanism by which a client can simulate the material requirements and costs of an insulation project for his building:
We helped grow the community of followers on Facebook and Instagram, maintain the company’s pages with frequent posts, aiming to engage the audience and stimulate interactions with the content created, both organically and through advertising and remarketing campaigns.
We stand by Knauf Insulation by providing technical support services to solve technical problems on all company sites. Through our ticketing system we respond promptly to any alerts, avoiding possible inconveniences or downtime. We ensure that the web ecosystem is updated and optimized according to the company-client requirements.
